Julia Flaherty
Storyteller, Diabetes Advocate, Marketing Professional, Creative Strategist, Author & Illustrator
Dedicated to Health Innovation & Impactful Marketing Solutions
With over a decade of marketing experience, Julia Flaherty is dedicated to fostering positive change through creative and thoughtful solutions. Her expertise spans content creation, email and digital marketing, social media, strategy development, and operations. Julia’s passion lies in crafting meaningful connections that drive results while addressing real-world challenges.
Julia thrives in dynamic environments where collaboration and innovation intersect. She is recognized for her thoughtful approach to problem-solving and her commitment to continuous learning. From healthcare to wellness, she is particularly inspired by projects that make a tangible difference for individuals and communities.
As a lifelong learner, Julia stays attuned to industry trends, particularly in digital and content marketing, healthcare, and business operations. Her work reflects a commitment to sustainability, inclusivity, and service. Whether leading marketing campaigns or supporting cross-functional teams, Julia is focused on creating lasting value for organizations and the people they serve.
Background
HOW JULIA CONTRIBUTES: Julia Flaherty is a versatile marketer with a strong foundation in digital marketing, writing, editing, email marketing, content strategy, and product marketing. Her skills extend to graphic design and video production, making her a valuable contributor to innovative teams focused on improving community and patient health.
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Drawing from experience across industries such as fashion, beauty, entertainment, publishing, events, professional services, startups, and medical supply distribution, Julia brings a well-rounded perspective to every project. Her adaptability and creativity equip her to make meaningful contributions to any team.
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CAREER EVOLUTION: Julia began her career on the East Coast, partnering with executives to achieve client relationship management goals, refine marketing strategies, and drive sales growth. This early experience shaped her ability to think strategically and execute impactful marketing plans.
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Notable career highlights include the rebranding of Love’s Baby Soft as Eau So Love’s for Dana Classic Fragrances, where she successfully implemented influencer marketing strategies and increased social media engagement. At Wetpaint, Julia enhanced audience engagement through data-driven marketing strategies.
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While at Ledgeview Partners (now FORVIS), Julia managed marketing initiatives that contributed to the company’s recognition as a top Microsoft Partner, earning her peer recognition through the Brooke Webb Smith Memorial Award. Her workstream management and operational improvements supported the company’s digital marketing success. While at Beyond Type 1, she helped the non-profit successfully launch its first-ever National Diabetes Awareness Month campaign, earning incredible social media visibility, community engagement, and celebrity participation.
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Julia’s writing and advocacy efforts have complemented her marketing career, with contributions to publications such as Her Campus, Insulin Nation, and Thought Catalog. Her advocacy includes speaking engagements on healthcare issues, such as her 2019 international panel discussion on insulin pricing.
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In 2021, Julia published the children’s book series Rosie Becomes a Warrior, empowering children with type 1 diabetes and their families—a passion project she holds close to her heart.
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PRESENT FOCUS: Today, Julia serves as Diabetes Channel Marketing Manager for Edgepark, a leading direct medical supply group, where she applies her marketing expertise and passion for serving people impacted by chronic illnesses like diabetes to create meaningful solutions. She remains committed to fostering lasting, positive change in the health system through empathetic and thoughtful marketing strategies.
Children's Book Series
Designed to empower children with type 1 diabetes to live their happiest lives.
"Rosie Becomes a Warrior"
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Provides encouragement, empowerment, and understanding during one of the most difficult times in a child's and their parents' lives.
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Empowers children to face life's greatest challenges.
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Bridges the gap in communication between the newly diagnosed child and their parent(s) to inform productive next steps.
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Excellent to include in school or public libraries, healthcare settings, children's summer camps, diabetes space events, and conferences, or at home on your bookshelf!
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Best for elementary school-aged children.
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Expertly translated, available in English & Spanish.
"Rosie the Type 1 Diabetes Warrior Goes to Diabetes Summe Camp"
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Teaches children with type 1 diabetes and their parents about the importance of friendship, connection, and understanding in life with chronic illness.
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Fosters autonomy and self-management skills.
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Bridges the gap in communication between children with type 1 diabetes and their community(ies) to foster powerful connections.
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Best for elementary school-aged children.
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​Excellent to include in school or public libraries, healthcare settings, children's summer camps, diabetes space events, and conferences, or at home on your bookshelf!
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Expertly translated, available in English & Spanish.
